Different handmade breads even form their own 'pink circles'.

With a monthly salary of 20000 yuan, he could not afford to eat a loaf of toast worth 30 to 40 yuan. He picked up a European bag and found that it was more expensive than the canvas bag on his shoulder. In the roast of "bread assassins", young people were snapping up hand made bread at a high price, even half a year in advance. Ordering in winter, only available in summer, someone bought 3 refrigerators to stock up. Different handmade breads even form their own 'pink circles'.
Handmade bread roll ingredients and roll uniqueness; Internet celebrity chain bakeries are also showcasing their creativity and aesthetics; The European bag launched by Hema, priced at 16 yuan per piece, features "Belgian imported sourdough with 48 hour slow fermentation".
The bread industry has also rolled up, becoming a business that not only provides satiety but also carries emotional value. Whether it's handmade bread, chain bread, or supermarket bread, they are all sweeping the hot money rolling track of baking, searching for a more suitable way to survive.
The price of handmade bread varies, with the most expensive being called handmade Hermes. A piece of toast is priced at 140 yuan, and a soda bag is priced at 40 to 50 yuan, which is three to four times more expensive than regular handmade bread. Zhou Qi values cost-effectiveness when buying handicrafts. She prefers to choose bread with clean ingredients and affordable prices.
In order to capture the hearts of more bread enthusiasts, handmade shops constantly roll up better ingredients and more distinctive flavors. The more ingredients are added to the dough, some netizens have found that a handmade bakery they often buy has almost turned the bread into "baozi". Just the basic bread of alkali water balls, the filling inside provides various flavors such as tea tree mushroom crayfish sausage cheese, Sichuan fragrant Gongcai small sweet sausage, crispy lotus root spicy beef, etc.

In addition to handmade bread and expensive bread, supermarkets such as Hema and Sam's Bakery are also unwilling to fall behind and are trying to launch more new products. This year, Box immediately put up a sliced European bag priced at 16.9 yuan per piece, which was called the "bread assassin" by netizens. The reason why it can be sold at this price is because the raw material used is a sour dough fermented with natural yeast and lactic acid bacteria, with fewer additives, which is healthier and "more in line with the 'Chinese stomach'".
According to data from iMedia Consulting, the retail market size of baked goods in China has reached 611.07 billion yuan by 2024. With the growth of per capita consumption level and the adjustment of catering consumption structure, the retail market of baked goods in China will continue to expand, and it is expected that the market size will reach 859.56 billion yuan by 2029.
Ultimately, bread is a type of food, and offering handmade bread to the "altar" is a unique flavor that is different from offline chain bakeries.
Most handmade bakeries will publicly disclose their ingredients, and the better the ingredients, the easier it is to attract customers, such as flour imported from France, butter imported from the UK, and various freshly picked fruits and vegetables. In the eyes of handmade bread enthusiasts, high-quality handmade bread firmly occupies the top of the disdain chain based on better ingredients and updated creativity, while expensive chain bread and supermarket baking are not eye-catching due to their uniqueness and raw material quality. There is a secret about bread circulating in handmade circles: freezing means permanent, and if these dough are frozen in time, their shelf life can be infinitely extended.