With innovation to the future, can Xilinmen reshape the world mattress pattern in the changing world?
From clothing, mobile phones to automobiles and home furnishing, domestic brands are gradually replacing overseas brands to become the new favorites of young people. The data shows that in 2021, the five domestic mattress brands, Xilinmen, Mousse, Minhua, Gujia and Menglily, will occupy the top five in the industry. Pushing the time forward 40 years, China's well-known mattress brand is still American Simmons.
Looking back at the development history of the mattress industry, it is not difficult to find that technological innovation is the key factor leading the change of the industry pattern.
The advent of the spring mattress marked the beginning of the modern mattress era. In 1865, the American Simmons invented the spring mattress and became one of the largest spring mattress manufacturers in the world in just 30 years; in 1925, Simmons invented the independent pocket spring technology, which quickly spread in the industry. Popularization; In the 1970s, Sealy produced high-performance spring mattresses with stronger support, and developed latex foam and memory foam mattresses, gradually surpassing Simmons to become the "overlord" of the global mattress industry; 2011 In 2008, Serta broke this pattern. With memory foam technology and gel memory foam, Serta became the number one mattress brand in the United States.
Although Simmons' spring mattresses are popular all over the world, in China, spring mattresses did not enter thousands of households until after the reform and opening up. China's mattress industry entered the fast lane of development only after the arrival of the commercial housing era and its entry into the WTO.
Looking back at the development of mattresses in China, there have always been overseas brands. Around 2000, American mattress brands represented by Serta, Sealy and Simmons successively entered China and continued to occupy the mid-to-high-end market. At this time, domestic brands such as Menglily, Mousse, and Gujia were established one after another, forming a joint force of domestic brands with "big brother" Xilinmen founded in 1984, and began long-term competition with overseas brands.
In the mattress market, brown mattresses, memory foam mattresses, latex mattresses, and 3D mattresses have been launched one after another, with increasingly rich categories and a booming market. According to the "2021 Xilinmen China Sleep Index Report", from 2002 to 2019, the total consumption of mattresses in China increased from 30.6 billion yuan to 76.8 billion yuan.
Intensifying technology research and development, accelerating channel expansion, and accelerating the digital transformation of traditional manufacturing industries, domestic mattress brands have shown strong vitality on the road of technological innovation. During the Tokyo Olympic Games in 2021, Xilinmen mattress, as a preparation and guarantee product for the national team athletes of the Sports and Training Bureau, provides sports sleep support and guarantee for Chinese athletes who are on the field; The editor-in-chief of the Academy of Social Sciences jointly released the "China Sleep Research Report 2022", which is also the first blue book report in the field of sleep.
In terms of channels, in 2014, 2017 and 2019, the total number of six domestic brand stores, namely Xilinmen, Mousse, Gujia, Chivas, Menglily, and Suibao, was 5,242, 8,004 and 11,393 respectively, which have significantly led Serta, Sealy, Simmons, Kim Keer and other overseas brands.
In terms of innovation, as of September 2021, China's mattress patent applications accounted for 39.08% of the world's total mattress patent applications, ranking first in the world, significantly exceeding the United States, which accounted for 26.22% and ranked second. Among them, Xilinmen has accumulated more than 1,000 patents and copyrights, and has been shortlisted in the top 10 applicants for the number of patent applications in the global mattress industry.